Google Analytics: Part 3 of 9 – Traffic Sources
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleContent Management: The 3R’s…
What’s the first thing you do when you pick up a carton of milk at the grocery store? Of course, you check the “expiration date”. Much of the content in your website also has an “expiration date” – the...
View ArticleGoogle Analytics: Part 4 of 9 – Referral URLs
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleGoogle Analytics: Part 5 of 9 – Most and Least Visited Pages
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
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Twitter for Business: 17 Tweets About Your Business
For most business people, Twitter is an annoyance…not a marketing tool. Why? Because they don’t understand how to use it effectively, starting with what to tweet. Here’s a list of 17 things you can...
View ArticleGoogle Analytics: Part 6 of 9 – Indexed Pages
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
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Google Analytics: Part 7 of 9 – Bounce Rate
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleGoogle Analytics: Part 8 of 9 – Keyword Search Rankings
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
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Google Analytics: Part 9 of 9 – Shopping Cart Abandonment Rate
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
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Anatomy of a Small Business Website
We’re often asked something like this, “What does a good business website look like?” Well, since “a picture is worth 1,000 words”, let me show you what a good site looks like, and then I’ll explain...
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